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Sportvince

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CLIENTS

Sportvince

INDUSTRY

Booking App

SERVICES

Mobile App Development, UI/UX Design

DATE

10/01/2022

Fixing India’s Broken Turf Booking System

The Sportvince team identified a major gap in India’s sports ecosystem — turf booking was fragmented, manual, and inefficient. Turf owners were overwhelmed with calls and enquiries, while players struggled to find available slots and suitable venues. At the same time, Sportvince needed a strong brand identity and a scalable technology foundation to transform this idea into a real business.

The major challenges included:

  • Manual booking processes causing missed calls and double bookings
  • No centralized system for vendors to manage pricing, game types, and time slots
  • Players unable to easily search and book turfs in real time
  • Absence of a strong brand identity in the sports-tech space

Our Approach to Delivering a User Centered Solution

Strategic Planning

Defined a clear product vision: create a unified digital platform that simplifies turf management for vendors and delivers effortless booking for players, while building a strong brand presence from day one.

Design Execution

Crafted a high-energy sports brand identity and logo, along with intuitive UI/UX designs that made both the vendor and user apps simple, fast, and enjoyable to use.

Development & Optimization

Engineered a dual mobile application ecosystem: A Vendor App for turf owners to manage games, pricing, time slots, and bookings A User App for players to search, compare, and book turfs instantly

Testing & Refinement

Conducted continuous testing across real usage scenarios to ensure performance, reliability, and smooth booking experiences even during peak traffic hours.

Transforming the Turf Booking Experience

Smart Discovery & Search

Players can quickly discover available turfs based on location, game type, price, and time slots, removing the uncertainty of traditional booking.

Real-Time Slot Management

Vendors update availability instantly, preventing double bookings and ensuring accurate scheduling across multiple cities.

Instant Booking & Payments

Seamless booking with integrated Razorpay split-pay ensures fast confirmation, secure payments, and automated tax handling.

Vendor Operations Dashboard

Turf owners manage pricing, game categories, peak-hour rates, and business performance from a single intuitive interface.

Community & Engagement Tools

Built-in communication features improve interaction between players and turf owners, strengthening the overall sports community.

The Outcomes of Our Digital Product Strategy

Sportvince launched with a professional brand and a technology platform designed for scale. Turf owners now manage operations digitally, players enjoy seamless booking experiences, and the entire sports ecosystem feels faster, cleaner, and more organized. This strong foundation positions Sportvince as a rising force in sports-tech, ready to expand into new cities, onboard more sports categories, and grow into a national platform.

Key Achievements & Impact

These results reflect how the Sportvince platform transformed turf booking into a seamless, scalable, and profitable sports-tech ecosystem. By replacing manual processes with a fully digital solution, Sportvince unlocked operational efficiency, higher engagement, and new revenue growth.

45%

Increase in active user engagement as players adopted hassle-free digital booking

25%

Increase in vendor participation and marketplace expansion

25%

Increase in vendor participation and marketplace expansion

25%

Increase in vendor participation and marketplace expansion

What the Client Said
About the Project

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App Development : Sportvince

We hired Noviindus for app development

“Turf booking in India was chaotic. We needed more than just tech — we needed a brand, a scalable platform, and a smooth user experience. The team delivered it all: bold identity, dual apps, seamless payouts, and a backend built for growth. Sportvince is now ready to lead in sports-tech.”

Team Sportvince

Our Works

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Spacextended Architects

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DoTimeBox Productivity Planner

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